The story behind the storyteller.

I believe the most compelling stories are already there. You just have to know how to find them.

I started in film as a script supervisor, expecting to stay in narrative. Then I found unscripted: real people, real stakes, stories no one could fully plan. I brought the tools of a filmmaker into that world: story, character, emotion, pacing, beautiful imagery. Never at the expense of what was actually true.

For more than 15 years, that approach has taken me around the world through television and branded content for Netflix, Peacock, Paramount+, Amazon, Hulu, NBC, E!, Hallmark, GEICO, P&G, and Chick-fil-A. I've worked with celebrities, athletes, and musicians, and with ranchers, cosplayers, couponers, and families trusting us with their most vulnerable moments.

I love stepping into a world I don't know, understanding what makes people tick, and finding the story inside it. Give me a brand brief, a network pitch, a piece of talent, or the seed of an idea, and I can shape the creative, build the right team, and carry it from concept through post.

I grew up in Austria, Sweden and the US, speak four languages, and have spent much of my life working across cultures. That perspective made me curious about people who live differently from me, and very aware of how much we have in common.

The tools we use are changing fast. I use AI and new technology when they make the work smarter or open up creative possibilities. But technology should never get in the way of why we tell stories in the first place. You can automate a lot of things. You can't automate trust. And without trust, you don't get the real story.

I tell stories with integrity, passion, and beauty. I want them to look incredible and be genuinely entertaining, but more than that, I want them to feel true.